Jake Northern
Director of Growth @Just Be The Bank
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WORK HISTORY
Director of Growth @Just Be The Bank
San Diego, CA, US
Demand Generation & Pipeline Growth:Build and optimize full-funnel acquisition strategies across paid media, affiliates, webinars, email, partnerships, and organic channels. Own the marketing and sales pipeline from first touch to booked calls to revenue.Workshop & Product Growth:Collaborate with founders to refine and enhance the JBB Workshop, build new modules, and launch new products. Use survey insights, competitive intelligence, and behavioral data to guide product development.Partnerships & Referral Channels:Build and manage strategic partnerships with SDIRAs, lenders, industry associations, REI communities, and private-lending organizations. Identify and activate channels that drive qualified investor audiences at scale.
EDUCATION
USC Marshall School of Business
Master of Business Administration - MBA
Gonzaga University
Bachelor of Arts (BA), Broadcast Journalism
SKILLS
ABOUT JAKE NORTHERN
I\'m a growth-focused marketing executive and operator with experience building scalable revenue engines across SaaS, professional services, and consumer-facing businesses.As a Director of Marketing and founder, I\'ve led end-to-end growth across acquisition, lifecycle, pricing, affiliate partnerships, GTM, product, and demand generation. My focus is on building durable systems that align marketing strategy with contribution margin, capital efficiency, and long-term brand equity.I operate at the intersection of strategy and execution. Whether guiding market expansion decisions, implementing account-based marketing for high-value segments, or architecting full-funnel paid and owned media strategies, I bring financial discipline, analytical rigor, and cross-functional leadership to growth organizations. I partner closely with product, finance, and operations to ensure marketing is not a cost center, but a strategic lever for enterprise value creation.Earlier in my career, I advised thousands of business owners on growth strategy and built educational platforms that translated complex marketing frameworks into practical execution. That experience sharpened my ability to bring clarity to ambiguous environments and align teams around focused, executable plans.I hold an MBA from the University of Southern California Marshall School of Business and bring a strong foundation in analytics, performance marketing, and data modeling. I\'m particularly interested in how AI and predictive systems can enhance decision-making, improve capital allocation, and increase leverage inside modern marketing organizations.
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