Jake Cohen
Product Marketing Strategist B2b Saas, Automotive Tech & Digital Retail @Cars Commerce
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WORK HISTORY
Product Marketing Strategist B2b Saas, Automotive Tech & Digital Retail @Cars Commerce
At Cars Commerce, I focus on turning complex products, data, and emerging technology into clear strategy, strong positioning, and measurable business outcomes. My role is inherently cross-functional, working at the intersection of Product, Analytics, Marketing, and Sales to help teams align, scale, and execute with clarity.Over time, I’ve taken on increasing ownership and responsibility, leading high-impact initiatives beyond my formal scope and delivering outsized results.In 2025, this work is projected to save 3,800+ hours per month, generate ~$1.3M in annual efficiency gains, and address root causes tied to 70%+ of preventable churn.That impact has been recognized through multiple company awards and leadership acknowledgments, including- 2025 Rising Star Award- 2024 Dynamo Award- Top finish in an enterprise AI hackathon- Member of the Cars Commerce Marketing AI Council
EDUCATION
Dwight School
International Baccalaureate
University of Miami
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT JAKE COHEN
I help tech companies translate innovation into scalable growth through data-driven product marketing.GTM Strategy | Messaging | Product Positioning | AI Tools | Demand Gen
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