Jaime Ward-Yassin
Brand Director @Core Create
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WORK HISTORY
Brand Director @Core Create
Vancouver, BC, CA
I lead strategic marketing, creative development, and client management for a marketing and creative agency serving real estate and corporate, guiding projects from initial vision through execution. Serve as the touch point between clients, creative, and production teams, delivering brand work that is both insight-driven and executionally consistent.
EDUCATION
Capilano University
Illustration and Design: Elements and Applications
Alberta University of the Arts
Visual Communications certificate
SKILLS
ABOUT JAIME WARD-YASSIN
Since 2002, I\'ve been deeply immersed in the creative & marketing industry, with a dedicated focus on real estate and health & fitness. My journey has been fuelled by a passion for storytelling and a drive to elevate brands through thoughtful strategy, bold visuals, and purpose-driven messaging. Graduating with honours from Capilano University’s highly regarded IDEA program, I built a strong foundation in branding, digital design, and strategic thinking. Over the years, I’ve led impactful projects across diverse sectors—but it\'s in real estate and health & wellness where my passion truly comes to life. Whether it\'s launching a new development, reimagining a fitness brand, or boosting a company\'s digital presence, I thrive on bringing visions to life with clarity, creativity, and intent. As a Brand Director, I’m client-facing and actively engaged in high-level strategy, creative direction, and team leadership. I thrive on bringing clarity to complex brand challenges—transforming ideas into cohesive, high-impact brand experiences. Whether guiding a team or collaborating with stakeholders, I take pride in being a brand champion—someone who builds, protects, and elevates brands with purpose and precision. These experiences have sharpened my ability to lead cross-functional teams, drive meaningful results, and navigate the fast-paced, ever-evolving digital landscape with confidence and creativity. I bring a competitive edge, a collaborative spirit, and an insatiable hunger for growth to every project I take on. I\'m constantly pushing creative boundaries, challenging myself to outdo yesterday’s work, and staying curious about what’s next in the industries I care deeply about.
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