Jaime de Peza Cortés
Sr Brand Manager Cctm - Fla Germany @The Coca-Cola Company
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WORK HISTORY
Sr Brand Manager Cctm - Fla Germany @The Coca-Cola Company
1) Develop and implementation of the Marketing plans for The Coca-Cola TM \"Choices\" portfolio including CC Zero Sugar, Zero Sugar Zero Caffeine, Flavors and CC Light.2) Driving the OU\'s Marketing agenda with our bottling partner (CCEP) within Germany, by connecting all Marketing sub-disciplines (Categories, IMX, etc.), the extended Frontline Teams (Franchise Ops, RGM, etc.).
EDUCATION
Academia Mexicana de Creatividad
Diploma, Strategic Thinking
Universidad Iberoamericana, Ciudad de México
Bachelor's degree, Ingeniería industrial
Tecnológico de Monterrey
Diplomatura, Marketing Digital
WHU – Otto Beisheim School of Management
Executive Education, Impact Development Program
ABOUT JAIME DE PEZA CORTÉS
I have +12 years of experience in Marketing, this includes different roles from research, strategy, innovation, brand management, advertising and market execution across all channels. I have international experience working in Mexico, the Middle East, and Germany handling multi-market and multi-brand projects leading cross functional teams and Country Marketing Lead.Understand and drive the exponential growth that businesses and brands are looking for in complex realities where consumers and shoppers are overexposed to stimulus throughout the day, competing not only vs other brands and industries but also vs the economic crisis that the world is facing.
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