Jaime D.
Manager, Ux Strategy @BDO Unibank
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WORK HISTORY
Manager, Ux Strategy @BDO Unibank
Responsible for building BDO’s Consumer Banking’s UX Research Program, which entails implementing strategic objectives, recommending and prioritizing projects, designing and implementing mixed-method studies, and identifying product design and process optimization opportunities- Report to and liaise with executive leadership on program goals and progress, and collaborate with stakeholders across multiple business units,including in-branch and field personnel, product teams, marketing, risk, legal, IT, and compliance- Head a team of UX Researchers through usability tests, and CX surveys with 100+ participants for BDO’s apps, website, and B2B business to informproduct optimization, and project prioritization for UX, product design, and marketing teams- Drive the acquisition and growth of the behavioral analytics stack for BDO’s website and BDO’s Mobile Apps to inform experience design- Support optimization of BDO’s Google Analytics (GA4) usage and event tagging to optimize data quality, tool usage, and reporting- Conduct immersions at branches, and call centers for UX and CX Research to support an enterprise service delivery optimization project- Liaise with and managed third-party service providers, from RFP/briefing, vendor selection, project design and management, and socialization of insights among UX, Product, and Marketing teams
EDUCATION
Ateneo de Manila University
Bachelor of Science - BS, Management Engineering
EDHEC Business School
Study Abroad, International Business
ABOUT JAIME D.
UX | Strategy
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