Jahlil White
Director of Marketing @Tennessee Hills Distillery
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WORK HISTORY
Director of Marketing @Tennessee Hills Distillery
Own day-to-day social media strategy, content creation, and creative direction for amulti-location hospitality brand-Plan, shoot, and edit short-form video tied to live music, events, and nightlifeprogramming-Capture in-venue moments and convert them into platform-native content for Instagramand TikTok-Promote live events through organic storytelling rather than paid-heavy tactics-Collaborate cross-functionally with leadership, operations, bartenders, and performers toalign content with real experiences-Build repeatable content workflows to maintain consistency across high-output cycles
EDUCATION
East Tennessee State University
Bachelor of Science - BS, Multi/Interdisciplinary Studies: Graphic Design & Psychology
Chattanooga School for the Arts & Sciences
High School Diploma
ABOUT JAHLIL WHITE
I lead marketing for Tennessee Hills Brewery & Distillery, managing brand and growth across three locations. My work covers social media, content production, paid ads, events, and brand identity.I started behind the bar at Tennessee Hills before moving into marketing, which gave me a real understanding of how guests experience the brand. Most of my content comes from being on the floor during events, live music, and daily operations.Background in graphic design and behavioral analysis (B.S, ETSU), focused on how visual design and human behavior influence marketing performance.
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