Jadir Marques de Souza

Senior Business Analyst @Nubank

Sao Paulo, BR

Strategic lead at the intersection of Product, Credit Risk, and Customer Experience, leveraging advanced analytics to drive profitability and customer loyalty for premium segments.• Credit Policy & Growth: Spearheaded a behavior-based credit limit expansion strategy for the premium segment, resulting in a +15 p.p. tNPS uplift and a 17% increase in spend with zero delinquency impact.• Premium Portfolio Optimization: Orchestrated the analytical framework for a major credit card value proposition revamp, achieving 99.8% customer retention, a 9% MoM growth in Purchase Volume and a +7 p.p. tNPS increase through optimized limit policies and customer segmentation.• Strategic Revenue Discovery: Led a deep-dive analysis into transaction failure points, identifying a potential monthly volume (PV) capture in the hundreds of millions. This study directly informed the long-term strategic roadmap and goal-setting for 2025/2026.• Wealth Management Strategy: Scaled an unbiased investment advisory model, exceeding acquisition targets and driving significant Net New Money (NNM) with a pNPS of 84.5 and high engagement rates.• Operational Efficiency: Redesigned customer service routing logic through controlled experiments, increasing self-service adoption by 44% and significantly optimizing response times for high-value segments.• Technical Excellence: Acted as a technical reference for the Business Analytics team, developing and maintaining high-scale data pipelines in Scala and SQL, while mentoring peers to elevate the squad\'s technical bar.• Executive Influence: Regularly presented performance insights and strategic recommendations to Business Unit Directors, influencing budget allocations and cross-functional product-risk trade-offs.

School of Economics, Business and Accounting at the University of São Paulo

Bachelor of Economics

Universidade Estadual de Campinas

Bachelor of Social Science

Sciences Po

Exchange student, Social Sciences and Humanities