Jade Yourth
Director, Business Implementation @Creative Niche
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WORK HISTORY
Director, Business Implementation @Creative Niche
Toronto, ON, CA
Promoted to lead creative and marketing operations across brand, growth, and sales teams within a 17-person organization. Serve as the operational backbone for campaign and system initiatives, owning intake, prioritization, resourcing, timelines, and execution. Partner directly with executive leadership and creative stakeholders to scale production while maintaining brand consistency and commercial performance.Impact & Contributions- Built and managed a hybrid creative model, coordinating freelancers, agencies, and internal teams to flex capacity without sacrificing quality- Led a full CRM overhaul (HubSpot), improving segmentation, reporting accuracy, and campaign attribution across the business- Directed the redesign of the company’s B2B website in Webflow, strengthening UX and significantly improving lead quality and engagement- Established structured intake and workflow systems that increased visibility, reduced bottlenecks, and improved delivery timelines across departments- Delivered multi-channel marketing campaigns across email, web, video, and digital advertising- Introduced automation and AI-supported processes to streamline briefs, reporting, and cross-team communication, freeing creative capacity for higher-value work.
EDUCATION
RED Academy
Diploma , Digital Marketing
Aveda Institute
Diploma in Cosmetics & Management
RED Academy
Certificate , UI Design
SKILLS
ABOUT JADE YOURTH
I’m a marketing and operations leader who works at the intersection of people, systems, and strategy. With 8+ years of in-house experience building platforms, aligning teams, and improving workflows, I help growing businesses scale without losing what makes them great.Most recently, I’ve led digital transformation and CRM optimization at a fast-paced creative agency, partnering across sales, marketing, creative, and leadership to bring structure to complex, high-growth environments.I’m known for untangling messy problems and building smart, scalable systems that unlock team potential. I care deeply about momentum, clarity, and building teams that do great work without burning out.
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