Jade N.
Market Engagement & Research Lead @Cdpsoft
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WORK HISTORY
Market Engagement & Research Lead @Cdpsoft
CDPSoft provides secure, configurable software solutions that help local authorities and service providers efficiently manage housing and support services, improving outcomes for vulnerable communities.As the Market Engagement & Research Lead at CDPSoft, I provide key market intelligence to support the housing sector. I research trends, challenges, and opportunities that impact local authorities and service providers, delivering insights that guide our software development and client strategies.Day to day, I gather and analyse data, engage with stakeholders, and produce actionable reports. My work helps ensure our clients can make informed decisions that enhance their services and improve outcomes for communities in need.
ABOUT JADE N.
Jade Newbold - Marketing Lead for SaaS Technology. Growth & Demand Generation Expert With almost 30 years of marketing expertise, I excel in adapting to and thriving within the disruptive tech environment. My expertise lies in blending cutting-edge digital strategies with the art of storytelling and traditional marketing, creating impactful campaigns that resonate with targeted audiences.**Key Expertise:**- Internal & External Communications- Growth Marketing- Demand Generation- Strategic Planning- Go-to-Market Strategies- Relationship Management- Product Marketing**Career Highlights:**- 25+ years in marketing across agency and corporate sectors- Founder & Director of The NFT People- Led a global marketing agency (Clients: Cisco, Vodafone)
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