Jade Appleby

Marketing and Communications Manager @CMP Products

Bedlington, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2021 — Present

Marketing and Communications Manager @CMP Products

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Cramlington, GB

Management of global marketing for CMP including: • Shaping and delivering the global marketing strategy aligned to business objectives and KPIs• Stewardship of the CMP brand, including brand guidelines and all associated branding elements• Driving internal communications in partnership with HR to strengthen employee engagement, supported by ENPS tracking and insights• Leading digital marketing across SEO, PPC, content marketing, and email to enhance visibility and growth• Overseeing digital data management and implementation of a PIM system, ensuring alignment with key data standards such as ETIM• Full ownership of the marketing budget, including monthly forecasting• Leading and developing a team of seven, enabling professional growth and impact

EDUCATION

2011 — 2014

Northumbria University

Bachelor's Degree

2016 — 2016

Digital Marketing Institute

Professional Diploma in Digital Marketing

2005 — 2010

St Benet Biscop R.C High School

A Levels & GCSE's

SKILLS

Market ResearchCmsGloviaOnline MarketingAdvertisingProofreadingDevelopment of Promotional MaterialsCustomer ServiceMarketing StrategyNew Business DevelopmentSocial NetworkingTeamworkIndesignProject ManagementMarketing CommunicationsMicrosoft OfficeSalesMarketingCopywritingQuarkxpressBusiness DevelopmentPhotoshop

ABOUT JADE APPLEBY

A marketing professional with over a decade of experience in the field, gained mainly in the B2B sector across all areas of marcoms.

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Jade Appleby — Marketing and Communications Manager at CMP Products in Bedlington, GB | Unifers