Jacy Elliott Smith
Marketing Manager @Escalade Sports
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WORK HISTORY
Marketing Manager @Escalade Sports
Evansville, IN, US
Responsible for managing the company\'s marketing initiatives. Uses market research and analysis to direct marketing strategy and planning for Bear Archery, Trophy Ridge, Bear X, Cajun Bowfishing, and SIK. Manages the Digital Marketing Coordinator, Graphic Designer, and Photographer in the creation, organization, and execution of engaging product content, including copy, images, and videos, for publication on ecommerce retail websites, social media websites, digital advertisements, and other consumer publications.
EDUCATION
University of Southern Indiana
Bachelor of Science - BS, Marketing
Henderson Community College
Associate of Science - AS, Marketing
ABOUT JACY ELLIOTT SMITH
Artful, quality-focused, marketing professional with a deep-rooted passion for and interest in enabling consumers to embrace and conserve the great outdoors. Hold a Bachelor of Science in Marketing from The University of Southern Indiana and an Associate of Science in Marketing from South Central Kentucky Community & Technical College. Unique background includes hands-on experience building organizational brand social presence from the ground up, managing multi-channel marketing campaigns, and originating brand-aligned content that boosts subscriptions, community engagement, and followership. Hunting, conservation, and adventure enthusiast who is an active member of the National Wild Turkey Federation, Delta Waterfowl, American Daughters of Conservation, and Female Federation of Waterfowl. Ready to take on any adventure my career holds, let\'s connect!
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