Julie Hope

Brand Manager @Escalade Sports

Evansville, IN, US

Pushing boundaries and elevating brand equity for 10+ brands in the consumer sporting goods space, including STIGA Table Tennis, Victory Tailgate, Accudart, American Legend, Mizerak, Triumph, Escalade Sports, Arachnid, Atomic, and Unicorn- Collaborate with product teams to define channel strategies and product offerings, ensuring successful launches and market expansion with a consumer-first mindset- Lead merchandising efforts both digitally and in retail, ensuring consistent brand representation and engaging consumer experiences across landing page designs, BTF, enhanced digital content, POP displays, PDQs, retail fixtures, etc- Manage advertising budgets for 6 P+Ls, utilizing data-driven insights to optimize ROI and drive growth across multiple brands- Develop and execute strategies for outbound owned communications, driving customer engagement and loyalty through email flows, campaigns, and post-purchase messaging- Pioneered the introduction and management of affiliate partnership programs, diversifying revenue streams and generating incremental growth- Conceptualize and execute impactful event activations, fostering meaningful connections with consumers and enhancing brand affinity- Oversee the creative development of assets that elevate brand storytelling, ensuring alignment with guidelines and optimizing product visibility across all channels- Continuously analyze strategy for efficiency gains, identifying opportunities for process optimization and resource allocation.Tools and Platforms: YYotpo, Klaviyo, Shopify, Salsify, SEMrush, Bazaarvoice, Impact, ShareASale, Asana, Meta, Microsoft Office, Google Ads, GA4 (Google Analytics 4), GMC (Google Merchant Center), Google Search Console, Amazon Vendor + Seller Central, Partner Home