Jacques Sorgato

Brand & Digital Project Manager @Amazon

Milano, IT

Negotiation: owned the relationship and led the annual vendor negotiation of 6 design brands in Home category generating over €60MMrevenues on Amazon. Negotiated and implemented promotional activities (Black Friday, Prime Day etc.) across 9 marketplaces• Business advice and consulting: defined and executed tailor-made strategies to boost performance and success metrics coordinating withmultiple departments. Identified opportunities based on deep data analysis and provided recommendations to improve awareness, consumeracquisition and engagement. Budgeted and reported e-commerce performances to stakeholders, ensured accounts targets were achieved• Marketing: helped to grow selection by improving discoverability, finding selection gaps and launching new products and implementingmarketing activities. Provided recommendations for the brand’s digital marketing strategy and advertising campaigns• Supply Chain: drove operational efficiency by reducing costs, negotiating supply chain programs and managing stock and forecast• Project Management: managed and successfully launched 2023 Amazon Design Week offline event (100K visitors) coordinating the relationship with 39 top partner brands. Executed marketing campaigns (40MM Impr), designed and implemented 5 online stores across EU (320K visitors) enhancing digital consumer experience features

Università Bocconi

Bachelor of Business Administration - BBA, Economics and Managemet for Art Culture and Communication (CLEACC)

Liceo Classico Alvise Lollino

Diploma, Studi Classici

Boston University

CELOP Program, English Language

Universidad Torcuato Di Tella

Bachelor of Business Administration - BBA, Exchange Program

Università Bocconi

Master of Science - MS, Marketing Management. (MM)