Jacquelyn Shaffer
Brand Manager @WX Brands
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WORK HISTORY
Brand Manager @WX Brands
San Francisco, CA, US
Lead the strategy, positioning, and growth for WX Brands’ South American wine portfolio, including Trapiche and The Icon Rock brands, while also launching and driving new-to-world global wine brands in the U.S. and Canada.
EDUCATION
University of Georgia - Terry College of Business
Bachelor of Business Administration - BBA, Marketing-Digital Emphasis
University of Georgia - Terry College of Business
Bachelor of Business Administration - BBA, Marketing
Grady College of Journalism and Mass Communication, University of Georgia
New York City Advertising and Public Relations Field Study
Grady College of Journalism and Mass Communication, University of Georgia
Bachelor of Arts - BA, Advertising
ABOUT JACQUELYN SHAFFER
Innovative and strategic brand marketing expert with a specialized focus in the wine industry, adept at enhancing brand presence and engagement across diverse portfolios. Leveraging a unique blend of skills, in market analysis, creative campaign development, and meticulous project completion, I excel in orchestrating initiatives that significantly boost brand visibility and market penetration. With a keen eye for detail and a relentless drive for excellence, I ensure the seamless execution of marketing strategies, from conception through to completion. My ability to forge and nurture partnerships across various channels has been instrumental in surpassing marketing objectives. Eager to bring my blend of creativity, strategic investigation, and commitment to excellence to a forward-thinking brand team.
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