Jacquelyn McColl
Marketing Coordinator @ESI Technologies
Signup · Get unlimited contacts
WORK HISTORY
Marketing Coordinator @ESI Technologies
Toronto, ON, CA
In this role, I coordinate the media output for 3 brands within the ESI family of companies including ESI, Virtual Guardian, and Solsys. Some of the work I bring to the team includes:Campaign Management- Running internal campaigns to increase social content engagement- Almost doubling the average impressions on LinkedIn posts within a month.Social Media- Specializing in LinkedIn content creation and trend analysis leveraging AI- 8.3% engagement rate in content developed- Refreshing previous stories and creating re-engagement campaigns- Researching and delivering new content in relation to the trends in the cybersecurity and IT industry.Podcast Production- Directing C-Level show guests on live recordings- Liaising with post-production editor to ensure timely and high quality results- Promoting podcast related content to drive listenership.Website- Conducting SEO analysis across brands to identify trends in top performers- Managing the flow of new blog creation for consistent bumps in trending keyword searches.Branding- Designing and implementing new slide decks and one pagers for our sales team- Email design- Creating blog strategies to boost viewership on our website and reach our broader audiences.Creative- Creating graphics for social media cards- Designing infographics based on our success stories to share as compelling collateral with our customers.
EDUCATION
University of Toronto
Certificate
University of Waterloo
Bachelor of Arts - BA
Trinity College Dublin
Visiting Student
ABOUT JACQUELYN MCCOLL
Jacquelyn is a passionate and experienced marketing professional who has worked across travel, IT infrastructure, and cybersecurity industries. In her first corporate role, Jacquelyn\'s drive to reach her goals led her to become one of the youngest creative project managers in an international organization. Throughout her career, she has been continuously selected as a mentor to her peers and has received an internationally recognized award for her work. Outside of Jacquelyn’s marketing career, she is also a certified Yoga instructor and volunteers as a leader with the Girl Guides of Canada.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.