Jacqueline Grossman
Fractional CMO @Andback Coffee
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WORK HISTORY
Fractional CMO @Andback Coffee
Toronto, ON, CA
As Fractional CMO for & BACK Coffee, a purpose-driven, women-owned brand, I help shape marketing strategy, brand positioning, and content development to drive awareness, customer engagement & growth. I support digital campaigns, social and email marketing, and go-to-market plans while aligning all efforts with & BACK’s mission to empower women and build ethical, community-focused supply chains. My work also focuses on process optimization and improving content performance to support scalable, values-driven growth.
EDUCATION
Schulich School of Business - York University
Master of Business Administration - MBA, Marketing
Concordia University
Bachelor of Commerce - BCom, Marketing
Schulich ExecEd
Foundational Certificate , AMA Toronto Mentor Exchange Program
SKILLS
ABOUT JACQUELINE GROSSMAN
Bilingual marketing executive with 20+ years of experience in the travel, tourism, and entertainment industries.I’ve led brand and marketing strategy for leading organizations including TravelBrands, Thomas Cook, HRG (now AMEX GBT), Sunwing Travel Group, and most recently served as Chief Marketing Officer at the Just For Laughs Group.Currently, I work as a Fractional CMO, partnering with purpose-driven organizations such as Canada Day London, the Canada-UK Export Summit, Mad Mexican, and most recently, & BACK Coffee—helping brands grow with creativity and impact.I’m passionate about creating meaningful experiences that connect brands, people, and ideas. A proud mom of two teenage daughters, founding member of Supernova, and avid traveller, I’m deeply committed to empowering women and bring energy, creativity, and a sense of fun to everything I do.I hold an MBA from the Schulich School of Business and am actively involved with both the American Marketing Association and the Canadian Marketing Association as a mentor, judge, and former board member.Core Expertise:• Marketing Strategy & Leadership• Brand Development & Storytelling• Digital & Content Marketing• Social Media & CRM• Corporate Communications & PR• Email Marketing & Automation• B2B & Consumer Engagement• Purpose-Driven Growth
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