Jacqueline Barberena
Vice President of Marketing @Dermasensor, Inc. - Ai-Powered Skin Cancer Detection Device
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WORK HISTORY
Vice President of Marketing @Dermasensor, Inc. - Ai-Powered Skin Cancer Detection Device
EDUCATION
University of Phoenix
Bachelors, Business Management
Columbia Business School
Leading Strategic Growth Program
ABOUT JACQUELINE BARBERENA
20+ YEARS EXPERIENCE MARKETING AND PRODUCT MANAGEMENT EXECUTIVE/LIFE SCIENCES/FINANCIAL SECTOR/BRAND AND PRODUCT INNOVATION LEADERGlobal Marketing and P&L Management Executive with a strong track record of developing market-leading businesses and delivering exceptional top and bottom-line growth across Fortune 100 companies. Strong innovator and creative architect of leadership brands, products, and services. Highly strategic and result driven. Skilled at digital, go-to-market and culture transformation. Effective influencer across cultures and functions to align organizations and bring strategies to life. Champion for diverse teams, learning agility and leadership development.Industry experience in Life Sciences and Financial sector - B2C and B2B. Leadership depth spans business strategy, marketing, branding, communications, digital engagement, customer acquisition, global launch execution, market research, advertising, public relations, sales enablement, product management, portfolio strategy, regulatory and compliance.Competencies/Capabilities Include:P&L Leadership | Corporate Strategy | Organization Development | Cross-Functional Team Leadership | New Brand Creation | Mature Brand Reinvention | New Business Development | Digital| Experiential and Thought-Leadership Marketing | Demand Generation | Business Model Transformation | Disruptive and Front-End Innovation Processes | New Product Development, Stage Gate and Agile Processes | Portfolio Lifecyle Management | Customer Forums | KOL Development | Omni-Channel and Agency Management | POS/Packaging DesignI served on the Women Leaders at Abbott Regional Leadership Committee. Serve as an Advisor for the Healthcare Businesswomen’s Association Ambassador Program #healthcare #marketing #medicaldevice #digitalhealth # healthcareinnovation #womeninmedtech
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