Jacqueline Edwards
Director of Marketing & Communications @Great Lakes And St-Lawrence Cities Initiative Alliance Des Villes Des Grands Lacs Et Du St-Laurent
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WORK HISTORY
Director of Marketing & Communications @Great Lakes And St-Lawrence Cities Initiative Alliance Des Villes Des Grands Lacs Et Du St-Laurent
As the Marketing and Communications Director, I lead strategic initiatives that elevate the voice of municipalities dedicated to protecting and restoring the Great Lakes and St. Lawrence River. My role encompasses brand management, content creation, and stakeholder engagement to advance our mission of environmental stewardship and community collaboration. I develop and implement comprehensive marketing and communication strategies that amplify the organization’s impact and reach, crafting compelling narratives that showcase the achievements of our member cities and partners in preserving freshwater resources and addressing climate challenges. I lead development efforts to build partnerships and secure funding, ensuring long-term support for vital conservation initiatives. Managing our social media and digital platforms, I work to increase engagement and raise awareness of key issues and events. I also coordinate high-profile events and campaigns—such as our Annual Conference and special projects—to foster collaboration among member cities and stakeholders. Working closely with leadership and policy teams, I help shape cohesive messaging and advocacy materials that resonate with diverse audiences while maintaining consistent branding across all channels, from social media to press releases. I’m also deeply involved in data-driven storytelling, using visual content, infographics, and reports to effectively communicate complex environmental issues. Passionate about conservation and the Great Lakes, I’m committed to using my skills to make a meaningful impact and support the resilience of freshwater communities.Strategic Marketing Consultation · Media Relations · Social Media Management · Video Production · Content Development · Communication Strategy · Event Promotion · Data-Driven Storytelling
EDUCATION
Ferris State University
Bachelor of Science, Graphic Design
SKILLS
ABOUT JACQUELINE EDWARDS
A creative and conservation-minded professional committed to fostering community…
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