Jacob Varghese
Chief Sales and Marketing Officer @AgencyAnalytics
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WORK HISTORY
Chief Sales and Marketing Officer @AgencyAnalytics
Ottawa, ON, CA
Reporting to the CEO as the first external executive hire on the leadership team. As of early 2025:• Played leading role ARR growth from ~$9M to $30M+. • Added $24M+ in new customer acquisition (New MRR) with an international (mainly US) focus• Led Sales and Marketing teams to help deliver on years of double-digit MRR growth, hitting 95%+ New MRR target achievement in 14/16 quarters. Under budget. LTV:CAC=5 to 7+• Rebuilt and scaled marketing leadership and team from a CEO-led team of 5 to a matrixed team of 20 and counting• Rebuilt and scaled sales leadership and team (5 to expand on inbound and outbound sales opportunities• Responsible for 8-figure Sales and Marketing budgets and GTM strategy• Accountability for all New MRR Strategy• Scaling and supporting a team of 25 sales and marketing specialists
EDUCATION
University of Mumbai
Bachelor of Arts - BA, Economics
Seneca Polytechnic
Certificate in 3D Animation, Softimage 3D Animation
ABOUT JACOB VARGHESE
I partner with B2B SaaS founders and CEOs to scale their businesses from <$10M ARR to sustainable scalability and/or successful exits, funding events, and/or $30M+ ARR. I grow sustainable and predictable revenue by building demand-generation-focused marketing and sales teams for scale As the data-driven marketing and sales leader on senior executive teams, I\'ve built GTM centers of excellence that led to revenue (ARR) and customer growth. If your B2B SaaS business has achieved or is close to product-market fit, you\'ll leverage my go-to-market-fit strategies to build repeatable, predictable, and scalable revenues.
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