Jacob Osman

Marketing and Communications Manager @Reading Transport Limited

Reading, GB

Responsibilities:Delivering all aspects of communication for customers including Social Media, PR, website copy and all print media – including on-bus timetables, leaflets and at stop displays.Project management of website and app developments.Responsibility for Marketing budgetStakeholder management of external design and marketing agencies as well as other major stakeholders including local authorities.Line management of two direct reports, overseeing workload and development.Developing and coordinating all brand guidelines with cross functional team to ensure that all rules followed to create strong and consistent brand.Responsible for social media guidelines and all marketing-led social media messaging.Delivering multiple events from University promotion to launch events for new routes and products including securing locations, coordinating helpers and managing stakeholders.Achievements:Won Marketing Initiative and Sustained Marketing Excellence Awards at the UK Bus Awards. Project managed a new website and suite of apps for the Reading Buses family delivering a step-change in customer experience.Delivered the new apps worth more than £5.5m revenue per annum (pre-Covid)Coordinated the communication and PR of our Bus Hound project – resulting in national press coverage.

Keele University

Bachelor of Arts (B.A.)