Jaclyn Thomas
Chief Marketing Officer @RCX Sports
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WORK HISTORY
Chief Marketing Officer @RCX Sports
Spearhead the strategic development and execution of marketing initiatives, driving business growth and brand recognition.Oversee all sponsorships and partnerships. Oversee multi-channel marketing campaigns and B2B partnerships, enhancing market presence and revenue.Lead a team to optimize customer engagement, ensuring alignment with organizational goals.Directly support program management and marketing strategy with our pro youth leagues.
EDUCATION
University of Detroit Mercy
B.B.A, Marketing
SKILLS
ABOUT JACLYN THOMAS
Short Version:🤝 18+ years driving marketing, brand strategy & revenue growth in sports🤝 Building Fortune 500 partnerships that power youth sports nationwide🤝 Leading multi-sport marketing for leagues like the NFL, NHL, MLS, NBA, & moreLong Version:I have an extensive 18-year background in marketing, events, and partnerships, and I currently serve as a dedicated and strategic CMO at RCX Sports. In this role, I lead a dynamic team of 26 individuals, orchestrating innovative and impactful marketing campaigns tailored for sports brands and athletes. Armed with a CSEP certification and a B.B.A. in Marketing, my expertise is highlighted by a proven track record of achieving remarkable results in brand awareness, engagement, and revenue generation.I\'m passionate about connecting people and the youth through sports and ensuring our clients and audiences have positive experiences. I bring diverse and inclusive perspectives to my work, always emphasizing teamwork, creativity, and excellence. My portfolio of work includes working hand-in-hand with the NFL, NBA, MLS, MLB, NHL, USTA and brands like Subway, Toyota, Gatorade, Frito-Lay, adidas, Oakley, Tim Hortons, Hyundai, Enterprise, Wilson, Franklin and more. My goal is to elevate grassroot youth sports marketing, and I\'m excited to keep learning and exploring new opportunities in the field.
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