Ashley Babcock

VP of Marketing @RCX Sports

Building and scaling a data-driven marketing organization that drives YoY revenue growth, expands audience reach, and elevates brand engagement across live and digital channels.Integrated Campaign Leadership: Develop and execute end-to-end campaigns across digital, social, email, content, and lifecycle channels—aligning with company OKRs to deliver a lift in qualified leads and increased conversion rates.MarTech & Analytics Architecture: Architect and maintain the marketing stack (GA4, CRM automations, custom dashboards) for real-time performance tracking.Audience Growth & Nurture: Scale email database, grow social following and optimize program websites to boost engagement and increase conversion.Immersive & Guerrilla Activations: Orchestrate branded experiences at pro-league tentpole events (NFL Draft, NHL All-Star Weekend, MLS All-Star) to generate organic impressions and drive community participation.Team Building & Cross-Functional Partnership: Recruit and mentor a 20+ marketing team; collaborate with sales, product, platform, customer service and creative teams to launch new offerings that drive incremental revenue.Program Highlights:NFL FLAG: Serving ages 4–17 as the official, no-contact youth flag football league of the NFL, we deliver a positive, inclusive environment where all kids build fundamental football skills and confidence.MLS GO: Offering fun, affordable introductory soccer with clear developmental pathways, we expand access and elevate the youth experience in communities nationwide.NHL STREET: Creating neighborhood-based, low-cost hockey programs that bring fresh energy and style—so every child can learn the game, stay active, and make lasting memories.Jr. NBA Leagues: Powered by the NBA and WNBA, we provide professionally curated basketball fundamentals for boys and girls of all levels, fostering skill development, core values, and a lifelong love of the sport.