Jaclyn Cummings
Senior Pr & Communications Consultant @Coldwater Communications Inc
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WORK HISTORY
Senior Pr & Communications Consultant @Coldwater Communications Inc
Vancouver, BC, CA
Senior PR & Communications consultant leading consumer brand projects for Coldwater Communications. I drive media strategy, storytelling, and brand visibility on a project basis for clients across the firm’s portfolio. Recent work includes elevating Frontier Collective, Sea to Sky Gondola, and Inbox Booths (now Bureau).
EDUCATION
Thompson Rivers University
Bachelor of Business Administration (BBA)
Simon Fraser University
Public Relations certificate, Digital Communication and Media/Multimedia
Western University
Business Management and Organizational Studies, Human Resources
ABOUT JACLYN CUMMINGS
As a creative results-oriented marketing communications professional, I thrive on collaborating with purpose-driven brands, talent and founders to achieve impact. My backrground ties into talent, sport, CPG, retail and technology.Currently, I am the Sr. Directo of PR & Brand outreach for NFL Quarterback Russell Wilson, Grammy-award winner Ciara\'s fashion house, The House of LR & C. Additionally, I serve as a marketing advisor for Before Natural Toothpaste and publicist to artist Zoë Pawlak and La Salle College. I\'ve had the honour of spearheading corporate communications for Jillian Harris\' Jilly Academy, leading the PR strategy for CHFA NOW Natural Health Tradeshows and leading the PR launch of cerebelly Baby food into the Canadian market.Before establishing JC Marketing, I played a pivotal role as Lyft\'s inaugural hire in British Columbia, Marketing Director at Saje Natural Wellness where I contributed to the expansion of the wellness retailer\'s footprint to over 70 locations across North America, and buit the Ambassador Program at Vega. Want to work together? j•••••@JCmarketingco.ca.
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