Jaclyn Baker
Social Media Specialist @Awestruck
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WORK HISTORY
Social Media Specialist @Awestruck
Bethlehem, PA, US
Plan, implement, and monitor social media accounts for a diverse client portfolio, leveraging data-driven strategies and analytical tools to boost engagement, enhance brand visibility, and achieve measurable growth.Visit client properties to capture high-quality photos and videos, curating a growing portfolio of visuals to maintain fresh and engaging content across social profiles. Curate compelling content and craft tailored captions that authentically represent clients’ unique brand voices while highlighting key features of their properties.Build, maintain, and pivot social media strategies based on performance data and evolving trends to ensure optimal results. Utilize competitive analysis, strategic planning, and platform-specific trends to execute effective cross-platform campaigns.Expert in managing content workflows for up to 10 clients, ensuring seamless coordination and timely delivery through tools like HeyOrca and Canva. Proven ability to translate social media insights into actionable strategies, fostering strong client relationships and delivering results that consistently exceed expectations.
EDUCATION
Moravian College
Bachelor of Arts - BA
Liberty High School
High School Diploma
ABOUT JACLYN BAKER
I am a marketing professional with more than three years of experience in social media…
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