Jacky Hood
Marketing Manager @CIBC
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WORK HISTORY
Marketing Manager @CIBC
CA
Support the strategic development of full funnel paid media campaigns, managing the briefing and creative development process through to launch and post analysis. Working in partnership with product teams, media and creative agencies, internal paid media team and analytics. Meeting or exceeding annual business goalsLead and develop targeted acquisition and retention campaigns across email and digital channels to meet annual business targets.Excelling at building effective relationships with internal and external teams to influence and gain alignment across all projects
EDUCATION
ISCD
Certficate, Surface Design Essentials
University of Toronto
E-Business & Web Marketing Certificate
Ryerson University
Marketing
SKILLS
ABOUT JACKY HOOD
I provide strategic and creative solutions to help companies achieve their business objectives. Through effective planning and execution, I implement targeted campaigns across various paid media and direct marketing channels, leveraging my communications, design, and program management expertise.Recently, I was marketing manager at CIBC, managing targeted direct and paid media campaigns from planning through to launch and post analysis. Building strong relationships across all areas of the bank including product, marketing, agile digital and legal; and with the bank\'s media and advertising partners; culminating in successful campaigns. Prior to CIBC, I was the lead social media volunteer for the Toronto Triathlon Club, the largest triathlon club in Canada, where I managed the online presence and engagement of a diverse and passionate community of athletes. My work and volunteer activities demonstrate my versatility, adaptability, and creativity in the field of marketing and communications; and have allowed me the opportunity to develop my leadership skills.
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