Jackie Tozier
Partner Marketing Manager @Simply Business
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WORK HISTORY
Partner Marketing Manager @Simply Business
Boston, MA, US
Transitioned from Senior Brand Marketing Manager into Partner Marketing Manager to build and scale a new function, with expanded scope and ownership following the launch of Simply Business’s first integrated, multi-channel campaign.• Built the Partner Marketing function from the ground up, establishing scalable workflows, launch templates, and reciprocal marketing toolkits.• Led integrated partner and brand campaign activations from concept to launch, aligning execution across paid, owned, earned, and partner channels.• Supported Simply Business’s first integrated, multi-channel marketing campaign — a foundational initiative that established a cohesive, cross-channel approach to execution.• Designed and implemented campaign planning frameworks that improved cross-functional alignment and execution efficiency.• Developed an influencer marketing strategy, including framework development, vendor selection, and onboarding.• Identified and led co-marketing and partner activations across brand and growth initiatives.• Collaborated closely with Partnerships, Brand, Product Marketing, Insurance Product, Digital Product, and Growth teams.Earlier roles at Simply BusinessSenior Brand Marketing Manager • Digital Marketing & PR Manager • Social Media Community ManagerProgressed through roles of increasing scope across social, digital, PR, brand, and partner marketing.
EDUCATION
Stonehill College
Bachelor of Science (B.S.), Business Administration; Focus: Marketing
ABOUT JACKIE TOZIER
I’m a senior brand and integrated marketing leader with 10+ years of experience building high-impact marketing programs from the ground up in fast-moving environments.At Simply Business, I’ve grown across multiple roles spanning social, digital, PR, brand, and partner marketing — most recently founding and owning the Partner Marketing function. I’m known for taking ideas from concept to launch, building scalable workflows, and collaborating cross-functionally to execute integrated campaigns that are both creatively strong and operationally sound.My work includes supporting Simply Business’s first integrated, multi-channel marketing campaign, helping establish a more cohesive approach across all marketing channels. I’ve also developed an influencer marketing strategy and lead co-marketing and partner activations across brand and growth initiatives. I thrive at the intersection of storytelling, execution, and measurement.I’m especially drawn to mission-driven brands that lead with empathy, creativity, and impact, and I’m energized by opportunities to build thoughtful, human-centered marketing that connects meaningfully with audiences.
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