Jackie Mao
Head of Marketing @Iconthin Biotech
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WORK HISTORY
Head of Marketing @Iconthin Biotech
Toronto, ON, CA
Lead the company’s marketing strategy, brand positioning, and go-to-market execution- Building, mentoring, growing, and managing the marketing team and external partners- Driving demand generation, customer acquisition, and brand awareness initiatives- Collaborating cross-functionally with leadership, sales, R&D, and external stakeholders- Managing marketing budgets, KPIs, and ROI measurement- Representing Iconthin at industry events, conferences, and strategic partnerships
EDUCATION
University of Toronto School of Continuing Studies
User Experience Design
University of Auckland
Bachelor of Commerce (B.Com.), Marketing, Finance
SKILLS
ABOUT JACKIE MAO
10+ years of comprehensive working experiences in B2C, agency, and B2B companies- Hands-on experience in creating marketing strategies, managing websites and content with different CMS, and conducting market and user research- Experience with creating design systems that work across multiple platforms- Practical experience in designing wireframes, prototypes and web/mobile interfaces- Effective leadership, and communication skills- A quick learner and a good team player- Result-driven style, with strong attention to detail and business sense- Good project management skills, able to handle multi-tasks under time pressure and work with high efficiency- Reliable and with strong responsibility
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