Jacinta Cooper
Industry Principal @Redirect Consulting
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WORK HISTORY
Industry Principal @Redirect Consulting
As Industry Principal, lead business development, client management, and project management for Affordable Housing corporate service market. • Manage direct reports, subject matter experts, and cross-functional teams to scope potential partnerships and successfully develop and implement partner solutions. • Complete Request for Proposal (RFP) bids and manage contract terms and negotiation for successful bids.• Manage implementation, upgrade, system optimization, and system selection projects within budget and timeline.• Develop strategies to expand the company\'s presence in the affordable housing market and identify potential business opportunities.• Identify potential partnership opportunities with affordable housing organizations and develop strategic relationships to expand business and increase market share.• Develop and maintain relationships with industry professionals, government officials, and regulatory agencies to stay informed of industry trends and changes in regulations.• Identify emerging trends and changes in the affordable housing industry and develop innovative solutions to address them.• Lead cross-functional teams in the development and implementation of affordable housing solutions.• Identify opportunities to improve and streamline internal processes and systems to increase efficiency and productivity.• Provide guidance and support to sales team in identifying and targeting potential clients in the affordable housing market.• Provide industry expertise and thought leadership and IT transformations recommendations for prospects, clients, and internal stakeholders.
EDUCATION
North Carolina Central University
BBA, Finance
The Johns Hopkins University
MS, Information Systems
Richmont Graduate University
MA, Marriage and Family Therapy
ABOUT JACINTA COOPER
A visionary leader with over 20 years of experience in the FinTech/PropTech industry. Industry Principal for the Affordable and alternate housing service market at a Real Estate Consulting firm, leading corporate strategy, business development, strategic partnerships, and project management. Self-driven, high-performing, result-oriented and entrepreneurial head with excellent networking skills. Build market relevant offerings and industry solutions to support growth for corporate services. Provide industry expertise and thought leadership and IT transformation recommendations for prospects, clients, and internal stakeholders.I work with owners, developers, and public-sector partners across the affordable housing ecosystem to navigate complexity—operationally, financially, and organizationally. Much of my work focuses on helping teams scale responsibly while balancing compliance, resident outcomes, and long‑term sustainability. As affordable housing portfolios grow, success often comes down to clarity: clear processes, clear accountability, and systems that actually support how people work.I spend a lot of time thinking about:* How organizations modernize operations without disrupting mission or staff* Where technology helps—and where it falls short without strong governance* The operational realities of compliance, funding, and portfolio growth* What leaders underestimate when moving from “working” to “scaling”I value conversations with leaders who are grappling with real trade‑offs—not theoretical ones.Always open to exchanging perspectives with housing professionals, public agencies, developers, and partners working to strengthen the sector.
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