Jonathon Yates
Director of CRO Strategy @Conversionadvocates
Signup · Get unlimited contacts
WORK HISTORY
Director of CRO Strategy @Conversionadvocates
I utilize my over 10 years of CRO and ecommerce experience to guide our team and clients to success, utilizing customer research and strategic testing to drive positive ROI results- Increased the quality of our team\'s work enough to get clients to start signing 1-year contracts - Drove a 38% test win rate in testing programs, generating an average 49X return on client investment with the company - Built out a brand new product that enabled the company to successfully sell and run implementation optimization projects for low traffic clients (who traditional A/B testing would not work for)- Designed this with full supporting documentation so it can be replicated, as well as function smoothly within our existing A/B testing work flows and role responsibilities - For our launch client this drove a 23% increase in sitewide transactions and 87% increase in average revenue per user - Revamped all key client deliverables to improve communication to the clients of insights based on McKinsey consulting best practices. Also added training notes for new team members in all deliverable templates - Updated standard client management process and documentation to fit an EOS model. This ensured that client communication and process was consistent, efficient and repeatable across clients & team members
EDUCATION
University of Aberdeen
Master of Arts (MA), Divinity and International Relations
SKILLS
ABOUT JONATHON YATES
I build ecommerce experimentation systems that outperform industry benchmarks and drive measurable revenue growth.Last year, my programs generated an average projected 49x return on monthly investment — roughly $500k in monthly revenue impact per account.While industry research (Convert & VWO) shows the average program wins ~14% of tests, my programs delivered a 38% win rate across multiple enterprise clients.This isn’t luck. It’s disciplined research, behavioral insight, rigorous prioritization, and hypothesis-driven experimentation that compounds over time — not surface-level A/B testing.With over a decade in CRO and growth leadership, I’ve optimized digital marketing and product experiences across B2B, B2C and D2C — from Fortune 500, to high-growth SMBs, to charities.I’ve led marketing teams, worked inside ecommerce product orgs, managed development via Scrum, and built UX systems myself. That means the strategies I design are implementable, scalable, and grounded in the reality your team faces everyday.Brands I’ve driven measurable KPI growth for include:Verizon Wireless, SiriusXM, Fox Pest Control, Airswift, Ashworth College, American Psychological Association, Keypath Education, eHealth, Titleist, Skechers and more.If you\'re looking for a revenue-focused experimentation leader who builds systems — not just tests — let\'s connect.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.