Izzy Irizarry
Social Media Manager @Loanspark
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WORK HISTORY
Social Media Manager @Loanspark
Las Vegas, NV, US
Strategy & Planning: Develop a social media strategy. Define target audiences/personas. Competitive & market analysis of peer BLaaS / fintech / lending companies.Content Development & Management: Plan and produce social content in conjunction with other marketing employees (copy, graphics, video). Maintain content calendar. Coordinate content with design, video, product, and other teams as needed. Repurpose blogs, press, case studies for social as well as any other licensed media. Community Management & Engagement: Monitor/respond to comments, messages, mentions. Foster relationships with partners, customers, influencers. Engage in relevant industry conversations on a consistent basis. Analytics & Reporting: Define KPIs. Monitor metrics and prepare monthly/quarterly reports. Use data to iterate on strategy. Collaboration & Coordination: Work with marketing, sales, compliance/legal and upper management. Ensure brand voice compliance. Support campaigns, webinars, events.Content Innovation & Trend Adaptation: Stay updated on trends. Propose and test new formats. Explore new platforms or features that are not being used.
EDUCATION
California State University-San Marcos
Bachelor's degree
Syracuse University
Master of Business Administration (MBA)
ABOUT IZZY IRIZARRY
Over a decade of experience in successfully marketing and generating revenue for various…
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