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Santosh Iyer
Senior Analytics and Optimisation Manager @Jellyfish
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WORK HISTORY
Senior Analytics and Optimisation Manager @Jellyfish
Maharashtra, IN
I was further elevated to senior manager due to my consistency in stakeholder management, project management, and practitioner up-skilling and onboarding\\\\n• Worked closely with the Google India team on a Google Optimize project to establish the product\'s significance, primarily in mobile conversion rate optimization across India\\\\n• Delivered pitches and training on Google Analytics 4 and Meta\'s CAPI solution\\\\n• Transferred the C.o.E title for the cosmetic brand with more than 200 websites, which I established, to a junior practitioner, which led to their growth & promotion in the organization\\\\n• Worked with the paid media teams to identify & construct audience strategies for their campaigns run across the GMP suite\\\\n• Performed user-level analysis to identify funnel drop-outs & potential conversion rate optimizations\\\\n• Established, mentored & upskilled fellow colleagues within the organization for big businesses to rely on & work with. This required a steady and phased up-skilling program for practitioners with low to mid-level proficiency\\\\n• Worked closely with the MD of India on client pitches, discoveries & pitch meetings\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
DS Actuarial Education Services
B Sc. Actuarial Science, Insurance
Vivek Education Societys Arts & Commerce College Siddharth Nagar Goregaon West Mumbai 400 062
Higher Secondary School, Science
ABOUT SANTOSH IYER
Analytics specialist with five years of industry experience in deploying, planning and strategizing, consulting, scaling, and monitoring Google Analytics, Google Tag Manager, Data Visualization, and Data Governance for businesses\' digital assets. • Committed to setting technology and service level C.O.Es within the team, as well as developing and maintaining partnerships with clients • Generally enthusiastic about learning & developing new skillsets, imparting knowledge to the larger team and scaling solutions
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