Ivy Bai
Senior Consultant, Analytics @EPAM Systems
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WORK HISTORY
Senior Consultant, Analytics @EPAM Systems
Toronto, ON, CA
Lead enterprise MarTech and marketing analytics transformation for IT, pharma, retail, and healthcare organizations, driving solution design and delivery across marketing technology platforms, AI-enabled analytics, executive reporting, and large-scale platform migrations.• Build and scale global marketing analytics capabilities across North America, Europe, and APAC, leading EPAM consulting resources and cross-functional teams delivering enterprise data and measurement programs.• Advise marketing and digital executives on enterprise measurement strategy and analytics roadmaps, aligning marketing, data, and technology teams to improve performance visibility and support data-driven decision-making.• Originate and deliver $300K–$1.5M consulting engagements, leading analytics audits, governance frameworks, platform migrations, and vendor oversight to modernize digital measurement and reporting environments.
EDUCATION
McMaster University
Bachelor of Science (BSc), Mathmatics and Statistics
SKILLS
ABOUT IVY BAI
About Ivy - Consulting | MarTech Solution | AI Enablement | Digital StrategyI lead marketing analytics and MarTech transformation initiatives that help organizations turn complex marketing ecosystems into clear, data-driven growth strategies. With 9 years of experience across pharma, healthcare, retail, and technology, I partner with marketing and digital executives to design scalable measurement frameworks, modern marketing data platforms, and global analytics capabilities that support enterprise decision-making.My work focuses on bridging the gap between marketing, data, and technology. Aligning cross-functional teams to create visibility into performance, improve marketing investment decisions, and enable organizations to operate with greater clarity and confidence.I’m particularly interested in helping organizations modernize their marketing data environments and build analytics capabilities that scale globally.
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