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Ivonne T.
Consumer Insights Leader, Spanish Speaking Latam @Netflix
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WORK HISTORY
Consumer Insights Leader, Spanish Speaking Latam @Netflix
MX
Performing high-impact insights discovery to guide strategic planning on brand communication, marketing campaigns (titles and mobile games), content development, business models (AVOD and SVOD) and consumer centric-innovations, through multi-method and disruptive research across the region.
EDUCATION
Universidad Panamericana
MASTERS DEGREE - INTERNATIONAL COMMERCE AND FINANCES Universidad Panamericana (2007-2008), Marketing
ISDI
MIB (MASTER IN INTERNET BUSINESS) , Digital marketing and entrepeneruship
Universidad Panamericana
BACHELOR DEGREE - COMMUNICATION SCIENCES WITH HONORS (2001-2005) MAJOR IN INTERNATIONAL MARKETING (2, COMMUNICATION AND MARKETING
ABOUT IVONNE T.
I am a high performer with a passion for the data-driven culture. I discover human insights to merge with behavioral data and turn them into strategic planning (with great storytelling), aligned with business goals, to impact effectively the way companies engage with consumers. Skills: Strategic thinking oriented to measurable goals | Ability to combine world class practices with healthy risk taking | Immediate problem solving approach | Flexibility to work in a fast-paced technological environment | Solid decision making despite ambiguity | Efficient socialization of insights, root-cause analysis and results | Time-efficient working methodology | Collaboration with multidisciplinary and global teams
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