Ivette Boutilier
Senior Analyst, Digital Analytics @The Michael J. Fox Foundation for Parkinson's Research
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WORK HISTORY
Senior Analyst, Digital Analytics @The Michael J. Fox Foundation for Parkinson's Research
EDUCATION
St.Edward's University
Bachelor of Business Administration - BBA
ABOUT IVETTE BOUTILIER
A Google Analytics 4 and Google Tag Manager expert including 8 years of experience as an analyst and 10+ years experience in measurement strategy, data quality and governance, data pipeline logic, instrumentation decisions, debugging and validatin. My data intelligence experience includes 4+ years in agency as head of tracking implementation, where I worked on 90+ client accounts, utilizing Google Tag Manager to implement tracking pixels for Google Analytics and all major advertising channels including Google Ads, Facebook ads, Microsoft Ads, Twitter ads, TikTok ads, Pinterest ads, Reddit ads, etc. I have spent the past 3 years working for the Michael J. Fox Foundation where I was hired to migrate their web analytics platform from Adobe Analytics to GA4 and set up GTM as their first TMS. My primary responsibilities include web analytics data migration, CRM lead data quality, event and schema design and measurement strategy.I love to talk about collecting data, data privacy news, web analytics best practices and data story-telling. I aim to translate technical analysis into actionable insights for digital marketing teams.Let\'s connect!
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