Ivette Boutilier
Senior Analyst, Digital Analytics @The Michael J. Fox Foundation for Parkinson's Research
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WORK HISTORY
Senior Analyst, Digital Analytics @The Michael J. Fox Foundation for Parkinson's Research
EDUCATION
St.Edward's University
Bachelor of Business Administration - BBA
ABOUT IVETTE BOUTILIER
A Google Analytics 4 and Google Tag Manager expert with 8+ years of Digital Marketing experience, including 7 years of Analytics experience and 6 years of People Management experience. My analytics experience includes 4+ years in agency as their head of tracking, where I worked on 70+ client accounts simultaneously and specialized in utilizing Google Tag Manager to implement tracking pixels for Google Analytics and all advertising channels including Google Ads, Meta, Microsoft Ads and led Google Analytics 4 migration. Currently, I am working in-house for the Michael J. Fox Foundation where I was hired to migrate their web analytics platform from Adobe Analytics to GA4 where I was responsible for data migration and GA4 implementation and set-up. I love to talk about collecting data, data privacy news, web analytics best practices and data story-telling. I help translate technical analysis into actionable insights for digital marketing teams.Let\'s connect!
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