Unlimited Email and Phone number
Everything you need to reach more inboxes and close more deals
Unlimited Contact Only at$79
Ives Lattuada
Marketing Manager @Grupo Rotoplas
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager @Grupo Rotoplas
Ciudad de Mexico, MX
Lead the Water Storage Category, designing and executing marketing strategies for business-as-usual activities and new initiatives.• Follow up and sales monitoring considered more than 200 SKUS and 6 sales channels, including retail (Home Depot), distributors and online.• Execute Business Cases and go to market initiatives (8) for new products and portfolio renewal in collab with Factories, R&D and Sourcing team.• Packaging designs with local suppliers, as well as from other countries such as Argentina, Spain and China for new products or renewal.• 360° campaigns, considering online/offline media, PR actions for the company\'s core product (Water Tank) and Trade Marketing strategies for point of sale, POP materials and promotion.• Marketing budget management and control.• Pricing strategy for new launches, as well as special discounts for regions and customers.•Competition monitoring and market studies with the topic of market participation
EDUCATION
Universidad Francisco de Vitoria
Master en Dirección Estratégica
Universidad Anáhuac
Licenciatura en Mercadotecnia
ABOUT IVES LATTUADA
Aplicar mis habilidades y conocimientos con el fin de contribuir al éxito de una compañía multinacional de manera eficiente y así desarrollarme profesionalmente.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.