Claire Buchanan

Marketing Manager @Prolux Lighting & Controls

Calgary, AB, CA

Responsible for leading all marketing efforts, including the development and execution of the company’s first formal marketing strategy. Spearheaded brand modernization through a new website launch, updated visual identity, and consistent messaging across all channels. Develop go-to-market strategies in collaboration with our manufacturers, distributors, and wholesalers to drive product visibility and sales. Plan and manage industry events, specifier trips, and all digital and print materials. Oversee social media and ensure every customer touchpoint aligns with our brand values and long-term growth objectives.

Southern Alberta Institute of Technology (SAIT)

Diploma, Journalism

University of Calgary

Bachelor of Arts - BA, Communication and Media Studies