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Israel Porras
Director Gerente Creativo @TV Azteca
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WORK HISTORY
Director Gerente Creativo @TV Azteca
Leadership and interpersonal skills to inspire the creative team to develop Creative and Marketing Strategies to improve brand positioning & brand equity of the brands at the agency. Drove all aspects of creative experience design ensuring delivery of creative work at the quality level of the highly recognized and successful brands. Work on Key Accounts including leading companies in Mass Consumption, like P&G, Unilever, Colgate Palmolive, Coca-Cola Company, Nestlé, etc.) Contribute to growth the business up to $46 Million Dollars from 2012 to 2018, according to the economic goals set by the management each year at the marketing and promotions area. Trend Analysis and Speaker in Marketing Trends at Business forums Worked on brands like: DHL, Ford, Toyota, etc.>> Created AZTECA HEALTH CARE, an specialized agency for Pharma & Health market with key accounts Novartis, Nestlé Health Science, Medix.>> Created MEXICO WELFARE INITIATIVE [Bienestar MX]. Health Communication Platform that reunites TV Azteca, Televisa and Imagen TV [3 most important TV Broadcasters in Mexico] for Social Responsibility Campaigns to inform and educate people on health issues [DTCPA].
EDUCATION
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Comunicación, Marketing
Universidad Iberoamericana, Ciudad de México
Comunicación, Marketing
ABOUT ISRAEL PORRAS
Excellent leadership and interpersonal skills as well as the ability to inspire the creative team to give their best. • Strong written and verbal communication skills, as well as presentation skills in order to make outstanding pitches. • Plenty of creative ideas and an understanding of the clients\' vision. • An awareness of current trends in advertising and design. • A self-starting attitude and an open outlook. • Resilience under pressure and against deadlines. • An understanding of how creative roles complement other departments, such as Accounts and Planning management. • Knowledge of the software and applications involved in the creative process • Skills in managing people, projects and resources, building a creative environment for the creative team to work in and overseeing ideas and projects • Taking responsibility for the creative philosophy and the standard of creative output across the agency or department • Developing ideas for advertising or promotional campaigns • Pitching concepts to clients if you work at an agency, or presenting to directors if you work in-house • Overseeing several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented • Liaising with clients to keep them informed and to highlight any issues • Understanding the commercial aspects of the agency or marketing department • Hiring and managing the creative team.
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