Israel Contreras Ojeda

Founder & CEO @Fixi

Mexico City, MX

Fixi is the home-services app rethinking how households connect with skilled professionals (“Fixers”). We’re not just building an app — we’re building trust, operational excellence, and a scalable business model in one of the largest untapped service markets in Mexico.Key achievements-Startup leadership: Took Fixi from concept to execution — aligning product development, operations, marketing, and talent around a single vision: transforming everyday home services through technology and human reliability-Business model & monetization: Designed and validated a hybrid model (transaction commissions + premium subscriptions), ensuring both scalability and recurring revenue streams without creating entry barriers for Fixers-Operational & CX strategy: Built a customer experience framework centered on trust and post-service accountability, turning CX into a growth driver rather than just a support function-Scalability from day zero: Structured Fixi to scale progressively by coverage zones, prioritizing operational density and liquidity instead of premature city-level expansion-Company building: Established Fixi’s culture, principles, and founder agreement; led the full company formation process (legal, financial, and operational structures).