Ishwari Kapshikar
Business Development Manager @Purplezone
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WORK HISTORY
Business Development Manager @Purplezone
Pune, IN
I drive the business development and client acquisition function at PurpleZone. We are a client-focused creative agency with 10 years of experience in delivering thoughtful marketing solutions with empathy, authenticity, and innovation.
ABOUT ISHWARI KAPSHIKAR
I am a passionate and result-oriented professional with 4 years of experience in the advertising industry. My focus lies in developing and implementing strategic initiatives that align with overarching business objectives, ensuring optimal financial performance and growth. In my current role at Purple Zone, I work on strategic projects through business development and account management. I have also been a crucial part of the organization for building business finance strategy, setting organizational goals, annual budgeting, and driving work as per the goal/agenda. Studying psychology and graphology has enabled me to understand the human psyche and how it impacts advertising. It has also helped me craft visually intuitive and captivating designs that nurture brand interactions. I have also developed a good understanding of privacy policies, along with global and Indian compliance laws that we need to adhere to especially while designing and developing websites and applications. This has helped us foster trust, improve targeting accuracy, and enhance user experience while differentiating the brand in the marketplace. Beyond work, I am a passionate gardener and an origami enthusiast.
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