Ishaan Kaul
Global Lead Genai Transformation, Marketing @Reckitt
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WORK HISTORY
Global Lead Genai Transformation, Marketing @Reckitt
London, GB
Leading the global GenAI marketing transformation function at Reckitt, responsible for the development, adoption, embedding, and continuous evolution of AI workflows across all product categories and markets worldwide.
EDUCATION
Central Board of Secondary Education
High School Diploma, Engineering Science
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing
Sardar Patel College of Engineering (SPCE),Mumbai
Bachelor of Engineering (BE), Electrical and Electronics Engineering
ABOUT ISHAAN KAUL
Global Marketing Leader | AI Transformation | Digital Innovation | eCommerceI lead global operations and marketing transformation, building operating systems that help teams move faster without sacrificing quality, governance, or trust. Currenty I run GenAI transformation for marketing across 20+ markets and marketers, spanning operating model design, workflow standardisation, enablement, adoption measurement, and continuous improvement. I work as the connective tissue between product/engineering teams and global marketing hubs - translating real marketing needs into scalable, usable systems.Highlights include:• Scaling AI-enabled workflows to improve efficiency cycles by 60–80%• Shipping 20+ feature enhancements in under 6 months through marketing-to-engineering translation• Building global playbooks, launch readiness frameworks, training programs, and super-user networks (500+ enabled)I’m a builder of practical, embedded GenAI systems— codifying tacit team knowledge, leveraging proprietary data, and streamlining marketing workflows to drive scale, adoption, and consistency. I’m most effective at the intersection of creative ambition and operational excellence —where scale, speed, and clarity matter. I thrive where marketing, innovation, and technology collide, turning complexity into clarity and creativity into growth. I pioneered immersive Gen-Z marketing through Dettol Hygiene Quest on Roblox, reaching 7M+ players and earning industry recognition:• Shorty Awards Winner (2025)• Cannes Lions Shortlist (2024)• 36% hygiene knowledge uplift among Gen-Z audiences Previously delivered 2X eCommerce revenue growth and 200+ bps market share gains through digital-first go-to-market strategies for brands including Dettol, Lysol, and Veet across the UK, India, SEA, and EMEA. With 12+ years across sales, marketing, eCommerce, and digital leadership at Reckitt, my experience spans full P&L ownership, brand building in multicultural markets, and global campaigns across consumer health, personal care, and household categories. Known for connecting strategy with execution, leading high-ownership teams, and solving complex challenges with creativity and simplicity. Lived and worked across India, the UK, Southeast Asia, and Europe | Fluent in English & Hindi Recognition & Awards:• Shorty Awards Winner (2025)• Cannes Lions Shortlist (2024)• Product of the Year (Industry Wide, India)• Best Regional Sales Head (Internal, Reckitt)
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