Ishita Guru
Head of Marketing @Yonex - Sunrise Group
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WORK HISTORY
Head of Marketing @Yonex - Sunrise Group
New Delhi, IN
Leading brand strategy and sports marketing initiatives across B2B, B2C, and digital channels to drive nationwide visibility and market share- Overseeing ATL, BTL, social media, and digital campaigns, ensuring consistent brand messaging across all consumer and trade touchpoints- Collaborating with management, sales, imports, and e-commerce teams to align marketing efforts with business objectives to drive revenue growth- Driving market research and consumer insights to shape product positioning, launch strategies, and competitive advantage- Planning and executing high-impact product launches across India, integrating PR, influencer marketing, and retail activation- Spearheading the growth and activation of Exclusive Brand Outlets (EBOs) across India to enhance brand presence and consumer engagement- Leading a cross-functional marketing team, ensuring strategic alignment, creative excellence, and timely execution.
EDUCATION
Miranda House College
Bachelor of Arts (B.A.), English Language and Literature, General
Air Force Golden Jubilee Institute, Subroto Park, New Delhi.
High School
The London School of Economics and Political Science (LSE)
Master’s Degree, Management
SKILLS
ABOUT ISHITA GURU
Marketing and communications leader with 15+ years of experience crafting integrated campaigns that build brand equity and drive measurable business growth. At Yonex Sunrise, I lead end-to-end marketing; from brand positioning and digital strategy to partnerships and on-ground activations, ensuring alignment between creative execution and business objectives.A hands-on leader, I empower teams, foster a culture of creativity, and set high-performance standards. My strength lies in turning strategy into action - driving efficiency, innovation, and meaningful impact across every touchpoint.I’m driven by the vision to build brands that go beyond selling - brands that influence culture, spark meaningful conversations, and create lasting value.
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