Ishita Roy
Associate Analyst @Wipro
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WORK HISTORY
Associate Analyst @Wipro
Kolkata, IN
EDUCATION
South Point High School, Kolkata
CLASS X
Future Institute Of Engineering and Management
Master of Business Administration - MBA, Hr and Marketing
Techno India Group Public School
Biology/Biological Sciences
Bethune College
Bachelor of Science - BS, Botany (Hons) with Chemistry and Zoology as additional subject
Banaras Hindu University
Master of Science - MSc, Botany
ABOUT ISHITA ROY
I’m a versatile professional with a diverse career that bridges scientific research, strategic marketing, and entrepreneurship.My journey began as a Campus Ambassador, where I first discovered the power of communication and outreach. I then moved into research, working as a Project Research Analyst and Scientific Writer at Elite Research and Analysis, where I honed my skills in writing evidence-based content and academic communication.Over time, my passion for brand building led me to launch Ruste Routes, a handcrafted jewelry and lifestyle brand. For the past five years, I’ve led this venture as the Founder and Head, managing everything from product ideation and visual branding to social media strategy and customer experience. My role also includes running paid marketing campaigns, optimizing SEO, and leveraging Google Ads, Google My Business, and Analytics.In addition, I bring 1+ year of agency-side experience as a Digital Marketing Executive, handling service marketing, content creation, and Canva-based visual storytelling.Outside of work, I explore calm and creativity through Mandala Art, a meditative practice that nurtures focus and balance. Let’s connect if you’re interested in: • Brand collaborations • Content & digital strategy • Research writing • Women-led entrepreneurship stories
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