Ishika Chakraborty

Social Media Marketing Specialist @We Connect The Dots, Inc

US

At We Connect The Dots, I led the development and execution of a full-funnel digital engagement and CRM strategy targeting Gen Z and Millennial audiences across Instagram, Facebook, LinkedIn, and email. I increased social media engagement by 37% QoQ by designing creative content using Figma, Canva, and AI tools, and expanded reach to underrepresented audience segments. Leveraging Meta Business Suite and LinkedIn Analytics, I delivered real-time performance insights that informed agile creative testing and iterative content pivots. I launched behavior-based automated email workflows that increased open rates by 22% and reduced manual outreach by 70%, while also building custom CRM journeys that doubled the inquiry-to-registration rate. This role required sharp execution across CRM design, digital content testing, segmentation strategy, and data-driven optimization.