Ishika Sharma
Sr Marketing Officer @Indigo Paints Limited
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WORK HISTORY
Sr Marketing Officer @Indigo Paints Limited
Pune, IN
Indigo Paints Limited1. Driving trade marketing strategies to enhance brand visibility and retailer engagement across assigned territories.2. Planning and executing BTL activations, dealer schemes, and retail branding initiatives to strengthen market presence.3. Monitoring competitor activities and implementing tactical responses to maintain competitive advantage.4. Collaborating with channel partners and sales teams to maximize scheme effectiveness and improve ROI.5. Leading the execution of promotional schemes and incentive programs to boost secondary sales and dealer loyalty.
EDUCATION
Ramachandran International Institute Of Management (RIIM Pune)
Master of Business Administration - MBA, Marketing
ABOUT ISHIKA SHARMA
With an MBA in Marketing and certifications from Nestlé, X-Culture, and IIM Bangalore, I combine strategic brand development with analytical insight to improve performance and growth. Through Google Analytics training, I\'m actively enhancing my arsenal for digital analytics. I have a strong interest in converting consumer behavior and feedback into practical strategy, which includes improving buyer journeys, maximizing brand relevance across digital touchpoints, and optimizing campaigns. Additionally, adept in performance-oriented Power BI-driven analytics. As a Brand Strategist, Digital Innovator, SEO, Brand Awareness & Development, my goal is to use data-driven innovation and strategic storytelling to create FMCG or B2B brands that are captivating.
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