Ishan M.
Marketing Analyst @Kwalee
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WORK HISTORY
Marketing Analyst @Kwalee
GB
Drive user-acquisition performance across different titles: set ROAS goals, optimise bids/budgets by geo, platform and different ad-channels, and deliver weekly projections and pacing.• Build and automate analytics: Python/SQL/Looker dashboards; cohort & LTV modelling, attribution reconciliation, • Lead creative analysis across networks: standardise naming convention, rank top assets by SoV, map cross-network overlap, and run playable vs video/localised vs generic comparisons to inform test plans and budget shifts.• Data QA & reconciliation: investigate ROAS deltas (SDK vs S2S), backfill gaps, and document the source-of-truth for reports.
EDUCATION
Imperial College London
Master of Science - MS, Business analytics
Vellore Institute of Technology
Bachelor of Technology - BTech, Electrical and Electronics Engineering
Garden High School - India
High School Diploma
ABOUT ISHAN M.
Growth analyst specialising in paid user acquisition and performance marketing. My work…
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