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Isabelle A Ko
Global Head of Alphatauri @AlphaTauri
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WORK HISTORY
Global Head of Alphatauri @AlphaTauri
Salzburg, AT
Leading AlphaTauri, the premium fashion and lifestyle brand by Red Bull.• Overseeing all key functions including Design, Product Management, Development, Sourcing, Quality, Marketing, and Sales.• Driving brand growth and desirability through the implementation of innovative, cross-functional strategies.
SKILLS
ABOUT ISABELLE A KO
Specialised in launching and relaunching brands and sub-labels, driving sustainable growth through clear positioning, innovative product strategies, and solid business planning.• Bringing 360° industry expertise across design, sourcing, product development, marketing, and sales — ensuring a holistic, end-to-end approach to brand and product creation.• Proven track record across premium, casual, and sportswear categories, blending these worlds to build and scale distinctive, modern brands.• Combining creative vision with strategic acumen to deliver consumer-centric strategies that stay true to each brand’s DNA and business objectives.• Energetic, motivating, and resilient team player with strong problem-solving skills and a proven track record as a team leader.
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