Isabelle Viatte
International Retail Arts & Culture Director @Cartier
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WORK HISTORY
International Retail Arts & Culture Director @Cartier
Lead Cartier’s global Arts & Culture strategy for international Retail, overseeing conception, production, and delivery of high-impact cultural initiatives & program across live, digital, recorded, and broadcast platforms.My missionTo inspire, connect, and elevate through cultural programming that both reflects a brand’s heritage and projects its vision into the future.Key Achievements• Curated and produced flagship international music and cultural events in Europe, UAE, USA, Korea, China, enhancing brand desirability and prestige.• Designed Arts & Culture training programs for retail and corporate teams worldwide, embedding cultural fluency into luxury client service.• Negotiated and managed strategic alliances with cultural institutions, music labels, and production companies.• Directed global promotion of music and film projects, ensuring alignment with Cartier’s artistic vision and commercial goals.
EDUCATION
Institut Français de la Mode
DEA Marketing & Communication, Mode & Beauté
lycee Marseilleveyre
Baccalauréat, Langue anglaise et littérature / lettres
ABOUT ISABELLE VIATTE
For over a decade at Maison Cartier, I have shaped and led its global Retail Arts & Culture vision — designing and delivering world-class projects that unite artistic excellence with strategic brand goals.From live performances and international scenes to film productions, sound recording and digital storytelling, my work positions luxury brands as true patrons of the arts, enhancing cultural influence, client engagement, and global desirability.I collaborate with an exceptional network of internationally acclaimed artists, cultural institutions, and creative partners, crafting experiences that celebrate beauty, innovation, and heritage while speaking to contemporary audiences.
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