Isabelle Huovinen
Senior Partner Marketing Manager @Bridgestone Mobility Solutions
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WORK HISTORY
Senior Partner Marketing Manager @Bridgestone Mobility Solutions
Direct Azuga’s partner marketing program, cultivating relationships with 20+ partners and 60+ resellers to enhancemarketing collaboration and drive revenue growth– Designed and implemented end-to-end demand generation campaigns resulting in a 35% increase in qualified leadsand a significant boost in overall pipeline growth.– Created and distributed marketing content, including whitepapers, case studies, and digital assets, to support partnersales efforts and enhance brand positioning.– Manage 30+ high-profile trade shows annually, handling a $2M event budget to expand market reach and leads– Create and implement specialized GTM marketing campaigns for key partners, elevating sales and retention– Initiate and led strategic projects to explore and exploit new opportunities within the partner ecosystem
EDUCATION
Wilmington University
Bachelor of Science - BS, Marketing
Delaware Technical Community College
Associate in Applied Science , Business, Management, Marketing, and Related Support Services
ABOUT ISABELLE HUOVINEN
Versatile Senior Marketing Manager with proven success building and scaling marketing functions from the ground up. Experienced in developing and executing multi-channel strategies that drive member acquisition, engagement, and revenue growth. Adept at leveraging HubSpot automation, data-driven insights, and creative campaigns to deliver measurable results.Known for increasing customer engagement by 35% through targeted workflows, generating new revenue opportunities, and partnering with leadership to launch innovative initiatives such as tiered pricing models and brand-new digital platforms. Skilled in balancing strategy and execution from shaping go-to-market plans to managing digital ads, events, and sales enablement.Passionate about creating impactful marketing programs, strengthening brand presence, and aligning marketing and sales to accelerate growth.Core Competencies🟦 Marketing Strategy & Execution🟦 HubSpot CRM & Automation🟦 Member Acquisition & Retention🟦 Multi-Channel Campaign Management🟦 Email Marketing & Lead Nurturing🟦 Brand Development & Awareness🟦 Sales Enablement & Alignment🟦 Event Planning & Execution🟦 Digital Advertising (LinkedIn, Facebook)🟦 Data Analysis & Performance OptimizationTechnical SkillsHubSpot | Salesforce | Microsoft Excel & PowerPoint | Adobe Photoshop & InDesign
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