Isabelle Carcassonne
Europe Events Leader @IBM
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WORK HISTORY
Europe Events Leader @IBM
Drive the performance of the events IBM is leading or participating in on European Territory - Events strategy and guidance- Events execution optimization and deployment model- Holistic and strategic events portfolio planning and management system- Implementation of New Work of Marketing customer centric, digital and data-driven transformation To succeed in this mission I have to demonstrate- A strong leadership to lead the different brand and discipline stakeholders to collaborate and contribute to a wider project, pushing them outside their comfort zone- A never failing doer attitude and passion to do “what is right” for the customer and to “make things happen” when they didn’t seem possible in a very complex environment- A wide marketing disciplines insight and expertise to integrate all the different aspects of complex campaigns- Personal enthusiasm and collaboration skills to collectively agree on the right level of standardization to foster local execution efficiency when preserving local creativity and market adaptation and ownership- A change management culture to infuse innovative practices when mitigating risks- A permanent ability to learning and adapt- A good balance between strategic thinking and operational strength
EDUCATION
Université Paris Dauphine - PSL
Master, MIAGE : IT and management
Université Paris Dauphine - PSL
Degree, Maths and Economics
SKILLS
ABOUT ISABELLE CARCASSONNE
Experienced Marketing, Sustainability and Big Data & Analytics professional with a strong hi-tech B2B marketing background in blue chip companies. International scope, creative and solution oriented, result driven, high performing multicultural and cross functional team leaderSpécialiste du marketing et du pilotage de la performance durable avec une grande expérience de direction marketing et communication B2B au sein de grands comptes de l’industrie informatique. Responsabilités internationales, créativité, orientée résultats, management d’équipes pluridisciplinairesSpecialties: Operational and Strategic Marketing; CommunicationBig Data, Performance Management and Advanced AnalyticsSustainability and CSRenvironmental reporting
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